Email & SMS Marketing

Email marketing allows for longer, more detailed content with rich formatting, images, and links. It's perfect for newsletters, product announcements, and detailed promotions. SMS marketing delivers short, immediate messages directly to mobile phones with 98% open rates, making it ideal for time-sensitive offers, appointment reminders, and urgent updates. We typically recommend using both channels together for maximum impact and reach.

We implement industry best practices including proper authentication (SPF, DKIM, DMARC), maintain clean subscriber lists, and use double opt-in processes. We craft subject lines and content that avoid spam triggers, segment audiences properly, and maintain healthy engagement rates. Our team continuously monitors deliverability metrics, sender reputation, and makes real-time adjustments to ensure your messages reach the inbox consistently.

Our clients typically see 20-30% open rates for emails and 98% for SMS, with click-through rates of 2-5% for email and 6-8% for SMS. Most importantly, we focus on ROI - our campaigns typically generate $38-42 for every $1 spent. Results vary by industry and strategy, but we provide detailed analytics and regular reporting so you can track performance and see the direct impact on your business growth and revenue.

We strictly follow GDPR, CAN-SPAM, and TCPA regulations. All subscribers must explicitly opt-in through double confirmation processes. We create compelling lead magnets, optimize signup forms, and use ethical growth strategies like content marketing and social media promotion. We regularly clean lists by removing inactive subscribers and always provide easy unsubscribe options to maintain list quality and legal compliance.

Yes! We work with all major platforms including Salesforce, HubSpot, Shopify, WooCommerce, BigCommerce, Magento, and many others. We can sync customer data, purchase history, and behavior to create highly targeted campaigns. Our integrations enable automated workflows like welcome series, abandoned cart recovery, post-purchase follow-ups, and personalized product recommendations based on customer behavior and purchase patterns.

Frequency depends on your audience and content quality. Generally, we recommend 1-3 emails per week for most businesses, with SMS being more selective - typically 2-4 messages per month unless for time-sensitive promotions. We use engagement data and A/B testing to find the optimal frequency for your specific audience. Quality always trumps quantity - we'd rather send fewer, highly valuable messages than overwhelm subscribers and risk unsubscribes.

Absolutely! We provide comprehensive monthly reports covering open rates, click-through rates, conversion rates, revenue attribution, list growth, and deliverability metrics. You'll also get real-time dashboard access to monitor campaign performance. We analyze trends, identify opportunities, and provide actionable recommendations for continuous improvement. All data is presented in easy-to-understand formats with clear insights and strategic recommendations.