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Google's December 2024 Core Update began rolling out on December 5th and is expected to complete within the next 2-3 weeks. This update affects how Google evaluates and ranks web pages, with potential significant impacts on organic search visibility for businesses across North Carolina and beyond.
Key Takeaway
This comprehensive guide covers the December 2024 update's impact, what businesses should monitor, and actionable steps to protect and improve your search rankings during this algorithm change.
Google's core algorithm updates can significantly impact search rankings
According to Google's official announcement, this core update focuses on improving how their systems assess content quality and relevance. Core updates happen several times per year and can cause noticeable changes in search rankings.
Local businesses in Asheville, Charlotte, Raleigh, and across North Carolina may experience ranking fluctuations during this update. Based on our monitoring of 200+ client websites, here's what we're observing:
Use tools like Google Search Console, Google Analytics, and position tracking software to monitor changes. Look for:
Google's core updates consistently reward high-quality, helpful content. For NC businesses:
Technical factors remain crucial for local search success:
Our SEO experts stay on top of Google's algorithm changes and help North Carolina businesses maintain and improve their search rankings. We provide comprehensive SEO audits, technical optimizations, and ongoing monitoring.
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